An in-depth look at Twitter

Twitter is a free social networking and microblogging service that provides users with a personal page that can be updated via text messages with a maximum length of 140 characters. It was created in March 2006 by the Obvious Corporation of San Francisco.
Tweet is the technical term for service updates. Updates are shown on the user’s profile page and communicated to users who have registered to receive them.
Unlike Facebook or other social networks, there is no chat or sending of attached files, and you are not allowed to send messages to people who are not followers. Messages can only be received if the recipient is a follower of the sender; instead, to send a direct message it is sufficient to have the recipient as follower.
Short messages on Twitter can be labeled with the use of one or more hashtag: words or combinations of linked words preceded by the symbol deleted #. Labelling a message with a hashtag creates a hyperlink to all recent messages quoting the same hashtag.

How can you find it directly in the Twitter section dedicated to businesses: because people find it very useful to be able to get in touch with companies via Twitter.
Companies can use Twitter for:

1. Ascoltare: Social networks in general allow you to listen to what users think of us, what are the perceptions that others have of our market, understand what the competition does.
2. Report: Like other social networks, Twitter allows you to tell and communicate your company, your ideas. Twitter is also developing advertising services that allow you to create sponsored tweets.
3. Dialogare: Twitter, compared to other social networks allows you to create a direct thread with the customer. For example, a company may decide to use the channel Twitter as customer service: indicating Twitter as a channel to ask questions and receive assistance for products will offer a valid and fast tool. Twitter allows you to promote events: the company will have to create a personalized hashtag, around which all communication will be developed in order to promote the event in an appropriate manner. Participants will then be able to carry out the live twitting and all to get to give fame not only to the event itself, but also to those who organized it. Through tweets we can also communicate the news.
4. Offer customers exactly what they want: Today more than half of the users of Twitter follows six or more brands. According to Compete, two of the main reasons given by users of Twitter to follow the brands consist of the availability of special offers and exclusive content. You can encourage interaction by offering your followers the content they want and creating a series of discounts, gifts, behind-the-scenes information and suggestions.

The followers Twitter are people and for this reason the first approach with our profile will be decisive. It is therefore essential to take care of the design of our profile:

1. We upload an eye-catching picture as a profile picture. The company will have easy task: the logo should fully lend itself to the purpose.
2. We work on the header, making it unique. We fill in all the fields Name, Location, Website and Bio. We insert a Call to Action to bring our followers on our site and finally we insert a nice and original photo as a background of the header.
3. We search or process a “wallpaper” (background) for our account.

To increase followers on Twitter:

1. Search the Web for potential interlocutors who have the same interests as you, whatever they may be. So contact them and start a relationship.
2. Propose to customers, not only to follow you on Facebook, but also to twitter.
3. Use other social media, to which you are already subscribed, to do recruitment.
4. Start out your successful tweets: you can include your best tweets in any element of online content will work as normal tweets, allowing users to continue to interact.
5. Insert on your blog or site, a very obvious link to your account. With the express invitation to become follower Twitter, so you can keep up to date.

Use hashtags for all topics of interest to you.
• In your field you are the experts: propose yourself as a resource, constantly sharing ideas and sources of insight.
• If you don’t have enough time or patience to publish messages with good frequency, use applications that allow you to program them.
• Individe influential people and interact with them. Influencers are not necessarily those who have many Twitter followers, but those who receive numerous retweets and mentions.
• Discover who’s better than you and study their behavior: we all have to learn.

The digital world is very crowded. Use Twitter to share unique information about your business that your customers wouldn’t find anywhere else.
Whether you don’t know Twitter at all or are an experienced professional, you’ll have a variety of solutions to help you achieve your goals. You can connect to the public, spread your messages and find simple and fun ways to grow your business.

Pubblicato il 29 July 2019