How to choose a CMS?

Not all CMSs are the same: choose the one best suited to your needs

Creating, managing and editing your own Web site without having any special technical skills: that’s what CMS, Content Management Systems, allow you to do.

Custom-designed for your needs, these powerful Web site builders can help you achieve anything from creating a Web site or e-commerce, to starting your blog or presenting your portfolio. There are so many, but the best known is undoubtedly WordPress: with a CMS content management system, you can simply write content in a simplified interface, without writing all the code from scratch.

The choice of CMSs is so wide that you don’t know which one to choose? There is no single solution that works optimally in every situation, so it’s best to consider the particular situation and needs of your business.

WordPress: customized websites and blogs

WordPress is the CMS of excellence: it powers 43% of all websites on the Internet [W3Techs, 2021]. Due to its popularity it has an active support community and many free training materials.

It is the most customizable option, thanks to a comprehensive library of themes and plugins; this CMS also allows you to nimbly edit source code and even implement custom features for a wide variety of needs.

The main advantages of WordPress:

The most economical choice, thanks to numerous free themes and plugins.
Ability to assign user roles, to involve other people to help you create, edit and publish content.
Has the best marketing plugins that allow you to optimize your content and enable you to outrank competitors in search engines.
A wide range of integrations: integrate your third-party services, such as Mailchimp, with your website. Almost every SaaS product has created a WordPress plugin.

WordPress is free, but if you need help installing it or customizing it to your needs, you can ask us for a no-obligation quote.

We will proceed with the creation of a graphic proposal in line with the characteristics of your company, taking into account the current corporate image in terms of graphic material and analyzing together the status on the web of your main competitors. The ultimate goal is to create a website that is easy to navigate, gives an accurate image of your business, developed with the latest web technologies and open to future integrations with other third-party products.

Shopify: simplified management for your e-commerce

By far the easiest and fastest way to start and run an eCommerce business, Shopify is becoming increasingly popular due to its ease of use and accessibility to users without special technical skills.

Shopify does not offer a single function, but rather it is a complete business platform that allows you to launch online and manage your business in the round. It is designed to be versatile and scalable to bring a unique shopping experience to life.

Shopify’s main benefits:

Extremely easy to get started: the strength of this CMS is its easy of use. Less time to spend on managing your eCommerce thanks to the intuitive interface, more time for your customers.
Compatible with most major third-party services: with Shopify you instantly connect with Facebook Ads for social advertising or Mailchimp for email marketing.
More functionality thanks to apps: if you feel your store needs additional functionality you can add it thanks to lots of apps.
This is a hosted solution, that is, a platform that allows you to create your e-store without having to pay for hosting, which is internal to Shopify.

If you are looking for help in setting up your online store we are for you, thanks to our decades of experience in B2C and B2B.

Are you still undecided about which solution is best for your business?

Contact us without obligation, we will evaluate together the best tool to bring your business online and achieve your business goals.

Andrea Belardi
Web Project Manager
@ Starsystem IT

Pubblicato il 31 August 2022

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