For years now Facebook has been the social network par excellence with 2.90 billion monthly active users worldwide.If you’re skeptical about the impact Facebook can have on your business, we’ll give you some numbers to make you think again.
Here are some statistics about the world’s best-known social network that you absolutely must know.
Active users on Facebook grow
Almost 36 million people in Italy use Facebook every month: we are talking about 61% of the national population. Are you sure you do not want to be present on this platform with your store?
This is also a figure that according to some forecasts (Statista, 2021) is set to increase, reaching 72 percent of the population in 2026. This steady growth over time is an excellent reason to justify the presence of your business on this communication channel.
Target adult audiences
Facebook is the right platform to invest in to reach an adult target audience: 59.8% of registered users are between 35 and 65+ years old.
To best plan marketing activities age is an important demographic indicator: if your products or services are aimed at an adult audience Facebook is the platform for you, otherwise to reach a younger target it is worth considering Instagram or TikTok.
Optimize experience from mobile
Mobile devices have now outperformed desktop browsing in terms of social network use: 98.5 percent of Facebook users access social exclusively from mobile versus 1.5 percent who use laptops or PCs (DataReportal, 2021).
What this means. All content will have to be created from a mobile first perspective to ensure an optimal browsing experience: vertical videos, short and immediate text, and images with large enough text to be read even on small screens.
The online showcase for your products
Around the world, Facebook Shops reach 250 million people each month: business pages can showcase their products and simplify their purchase by creating a Facebook Shop: this is a feature under development that will enable an immediate, seamless shopping experience designed for mobile devices.
The Facebook founder’s goal is to build a platform that can support e-commerce across services, combining advertising, community and messaging with the business area.
L'investimento che fa la differenza
Organic coverage for posts on business pages has declined dramatically in recent years: to give our content the right visibility, we need to invest in sponsored ads.
Many companies have gotten the message; in fact, ad investments have grown 56 percent over the previous year.Facebook Ads is the right tool to give your business the right boost, from small neighborhood stores to multinational corporations.
If you don’t have the skills to manage your business at the social media marketing level, hire a professional who will be able to decline your goals into an effective social strategy.
Romina BassaniMarketing Specialist
@ Starsystem IT
Pubblicato il 31 August 2022
Starsystem IT srl Business Center “Ponte Regio”, Loc. Fratte, 49 – 38057 Pergine Valsugana, Trentino, Italy